BEEF CITED AS TRADITIONAL FATHER’S DAY FOOD

Fathers are very special individuals, and deserve to be treated as such on Father’s Day, according to the American National CattleWomen, Inc. Therefore, the CattleWomen are again sponsoring a “Beef For Father’s Day” promotion to encourage families to serve Dad his favorite food on his special day. Father’s Day has been chosen by the CattleWomen to demonstrate the industry’s commitment to family values on an annual basis. Started in 1953, “Beef For Father’s Day” is one of the most popular promotion programs in the beef industry.
“Beef and Father’s Day are a natural tie-in,” said Merrilee Doss, President of the California CattleWomen. “Not only is beef one of the most popular foods among fathers around the country, but the industry embraces the strength, loyalty and integrity that we like to associate with fatherhood.” Doss pointed out that today’s beef is highly nutritious. She said that it is considerably leaner than it was 10 or 20 years ago, and there are now 29 cuts of beef that meet government guidelines for lean. Beef contains a high proportion of nutrients compared to calories and is one of the diet’s leading contributors of iron, zinc, protein and important B vitamins.
Locally, the San Joaquin/Stanislaus CattleWomen will actively promote “Beef for Father’s Day” by donating $250 to the Salvation Army in each county respectively, to be used toward their Father’s Day menu. The Salvation Army was founded in London England in 1865 and came to America in 1880. Major Darvin Carpenter, Stanislaus County Coordinator, has been with the Salvation Army for 40 years and says beef is a big part of their meal planning. They serve over 2.5 million meals annually to low income families, just in Stanislaus County. “The meat department is very busy the week of Father’s Day” says, Alan Borba, Manager of Oakdale’s Save Mart. “We’re delighted to be part of your promotion.”

PHOTO CAPTION: Serving “Beef for Father’s Day from Oakdale’s Save Mart, Bill Sanguinetti, Cowboy Museum President & California Beef Council member, Major Darvin Carpenter, Salvation Army, Jessie Rios, Alan Borba, Don Avey Save Mart Meat Dept, Di Kanz Stanislaus County CattleWomen Beef Promotion